4 Columns

Post Consistency
Post Consistency
It's iportant to ensure that followers are getting fresh content from your brand on a regular basis in order to keep reminding them of your company-and in turn your products and services. It is also important for new users coming to your social pages to see that your company is not only posting often, but the information that they receive is recent and interesting. For users to get value from following your account-they need to be engaged in what you’re sharing.
Content Research
Content Research
It is important to track what your company’s competitors are doing on social media. You want to stay ahead of what everyone else is doing in order to stand out, but the time it takes to do the research can add up quickly. Not only should posts be interesting, but you should have a diverse range of post types as well. Gaining more meaningful engagement on your social media posts is where a trusting relationship is built between your company and its customers.
Sustained Monitoring
Sustained Monitoring
Monitoring accounts is just vital to keep track of your company’s account engagement. One of the last things you want to do is miss messages from customers or potential customers and end up making them feel ignored by your company. Acknowledging customers through various forms of engagement provides “evidence” that you’re paying attention to what they’re saying. This evidence is important to show customers that your company cares about their input.
Social Media Analytics
Social Media Analytics
It’s easy to argue that you could look at the likes and engagement on your posts to see how they are doing. However if you’re not utilizing reporting tools and doing a full analysis of what posts garnered the most engagement, the demographics of the post engagement and what days and times work best, you’re simply not getting the full picture. This is to say in other words there is much more of a science to it than looking at previous posts and the number of likes.

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